CASE STUDY: Fiddler's Lancashire Crisps

A Crunchy E-commerce Success Story by iSight Design

When it comes to snacks, Fiddler’s Lancashire Crisps are as good as it gets. But how do you ensure these delicious crisps are as irresistible online as they are in real life?

Enter iSight Design! We partnered with Fiddler’s to create an e-commerce experience that’s not only user-friendly but also as flavourful and engaging as the crisps themselves.

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Client Overview

Fiddler’s Lancashire Crisps (Fiddlerslancashirecrisps.co.uk) is a beloved snack brand known for crafting high-quality, artisan crisps that celebrate the rich flavours of Lancashire. With a dedication to using locally sourced ingredients and traditional cooking methods, Fiddler’s has built a loyal customer base that appreciates their unique, delicious offerings. However, their existing e-commerce website was limiting their growth due to an outdated design, cumbersome navigation, and a lack of mobile optimisation, making it difficult for customers to easily browse and purchase their favourite flavours.

The Challenge – Bringing the Crunch Online

Fiddler’s Lancashire Crisps needed an online store that reflected their brand’s rich heritage while providing a modern, seamless shopping experience. The website had to:

  • Showcase the Product Range: From classic Sea Salt to unique Lancashire Sauce, each flavour needed a mouth-watering presentation.
  • Simplify Navigation: Customers needed to find their favourite flavours quickly, without any digital detours.
  • Streamline the Checkout: A smooth, efficient checkout process was essential to reduce cart abandonment.

The Solution – E-commerce Website Design by iSight Design

Our team at iSight Design rolled up our sleeves (and maybe snacked on some crisps) to create a stunning, fully functional e-commerce website for Fiddler’s. Here’s how we did it:

Modern, User-Friendly Design

We developed a sleek, responsive design that captures the essence of Fiddler’s Lancashire Crisps. The website’s earthy colours and rustic textures echo the brand’s local heritage, while high-quality product images make each bag look irresistible. The intuitive layout ensures visitors can browse and buy with ease, whether on desktop or mobile.

Simplified Product Navigation

We organised Fiddler’s product range into clear categories, making it a breeze for customers to explore their options. Custom filters allow users to sort by flavour, pack size, or even find gluten-free options. Because when you’re craving crisps, you don’t have time for a digital treasure hunt!

Seamless, Secure Checkout

Our developers implemented a secure and efficient checkout process, reducing the risk of cart abandonment. With multiple payment options and a straightforward user journey, buying a box of crisps is as satisfying as opening that first crunchy bag.

Key Features of the Fiddler’s Lancashire Crisps Website

  • Mobile-Optimised Design: With more customers shopping on mobile devices, we ensured the site looks and performs flawlessly on every screen size.
  • High-Quality Product Imagery: Crisp, clear images (pun intended) to tempt customers and showcase the vibrant packaging.
  • Fast Loading Speed: We optimised every element of the site to keep load times short, ensuring visitors don’t bounce away.
  • Integrated Blog: An engaging blog section shares recipes, crisp pairings, and the story of Fiddler’s, enhancing both SEO and brand loyalty.
  • Social Media Integration: Easy sharing options and Instagram feeds keep Fiddler’s connected with their loyal fans.

The Results – A Deliciously Successful E-commerce Store

Since the launch of the new site, Fiddler’s Lancashire Crisps has seen a surge in online sales and customer engagement. Visitors are spending more time browsing and buying, and the brand’s online presence has never been stronger. Here’s what we achieved:

  • Increased Conversion Rates: Thanks to the simplified checkout and user-friendly design.
  • Improved Mobile Sales: The responsive design paid off, with a notable uptick in mobile purchases.
  • Higher Engagement: The integrated blog and social features have helped keep customers engaged and coming back for more.

You can view more of our case studies from real clients here

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Ready to Transform Your E-commerce Experience?

At iSight Design, we create e-commerce websites that not only look great but also deliver exceptional performance. If you’re looking to boost your online sales and impress your customers, we’d love to help. Contact us today and let’s discuss your project over a (virtual) bag of crisps!