CASE STUDY: Windmill Animal Farm
E-commerce Website and Online Booking System by iSight Design
When it comes to family days out, Windmill Animal Farm is a must-visit destination full of fun, animals, and adventure.
But how do you make booking your next farm adventure as easy and delightful as the day itself?
Enter iSight Design! We teamed up with Windmill Animal Farm to build a seamless e-commerce website and an intuitive online booking system. The result?
An online experience that’s as welcoming and exciting as the farm itself, making planning your visit a breeze.

Client Overview
Windmill Animal Farm (www.windmillanimalfarm.co.uk) is a charming family-run farm located in the heart of Lancashire, offering visitors the chance to interact with a variety of farm animals and enjoy a range of outdoor activities. With its rich history and commitment to providing a memorable experience for families, Windmill Animal Farm has become a beloved local attraction. However, their previous website was outdated and struggled to keep pace with the growing demand for online bookings and merchandise sales.

The Challenge
Windmill Animal Farm faced several challenges with their old website:
Outdated Design
The existing site didn’t reflect the vibrant, welcoming atmosphere of the farm, making it less appealing to potential visitors.
Inefficient Booking System
The manual booking process was cumbersome, leading to missed opportunities and frustrated customers.Limited E-commerce Capabilities
With an increasing interest in purchasing farm-related products online, the lack of an effective e-commerce platform hindered revenue growth.

The Solution – E-commerce Website Design by iSight Design
To address these challenges, iSight Design partnered with Windmill Animal Farm to create a brand-new e-commerce website complete with an integrated online booking system. Our approach focused on enhancing user experience while capturing the essence of the farm.
1. Modern, Engaging Design
We developed a fresh, user-friendly design that reflects the farm’s family-friendly ethos. Bright colours, engaging imagery of the animals, and easy navigation created an inviting online space for visitors. The design is responsive, ensuring a seamless experience on both desktop and mobile devices.
2. Streamlined Online Booking System
To simplify the booking process, we implemented an intuitive online booking system. Visitors can easily select available dates, view activity options, and make secure payments, all from the comfort of their own home. This not only enhances customer satisfaction but also increases the farm’s capacity for bookings.
3. Robust E-commerce Platform
We integrated a comprehensive e-commerce system that allows Windmill Animal Farm to showcase and sell merchandise such as animal feed, toys, and souvenirs. With features like product categorisation, easy checkout, and payment gateway integration, customers can shop effortlessly.

Key Features of the New Website
User-Friendly Navigation
Clear categories and a streamlined layout make it easy for visitors to find information and book their visits.
Visual Appeal
High-quality images and engaging content capture the essence of Windmill Animal Farm, enticing visitors to experience it firsthand.
Responsive Design
The site performs flawlessly on all devices, accommodating the increasing number of users accessing the site via mobile.
Secure Payment Processing
The new system supports multiple payment options, providing peace of mind for customers.Customer Reviews and Testimonials
Featuring feedback from visitors builds trust and encourages new customers to book their adventures.
The Results
Since the launch of the new website, Windmill Animal Farm has experienced significant improvements in both online bookings and merchandise sales. Key outcomes include:
- Increased Online Bookings: The new booking system has resulted in a substantial rise in pre-booked visits, leading to better management of visitor flow.
- Boosted E-commerce Sales: The integrated shop has seen a marked increase in sales, with customers expressing satisfaction at the ease of online purchasing.
- Enhanced User Engagement: The modern design and engaging content have led to longer visit durations and a lower bounce rate, indicating improved user satisfaction.
The Conclusion
The collaboration between iSight Design and Windmill Animal Farm has resulted in a vibrant, efficient online presence that reflects the charm and appeal of the farm. With a modern e-commerce website and a streamlined booking system, Windmill Animal Farm is well-equipped to attract new visitors and provide an exceptional experience for families looking to explore the joys of farm life.
You can view more of our case studies from real clients here
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